The Social Media Manager will lead and oversee a team of 3 Community Managers responsible for driving social media engagement across platforms, including Facebook, TikTok, Instagram, YouTube, and Google My Business. This role is both strategic and operational, focusing on the development and execution of differentiated strategies for each platform while ensuring cohesive brand messaging across all channels. The Social Media Manager will work closely with marketing, content, and design teams to ensure campaigns align with broader business objectives.

This is an Onsite job in CDMX, at  Lomas de Chapultepec 

Team Leadership: 

• Lead, mentor, and manage a team of 3 Community Managers, setting clear goals, monitoring performance, and providing ongoing feedback and development.
• Ensure that the team responds to community engagement (comments, messages, etc.) in a timely and consistent manner across all platforms during working hours.

Strategic Planning & Execution: 

• Develop and implement social media strategies tailored to each platform (Facebook, Instagram, TikTok, YouTube, Whatsapp and Google My Business) that align with overall marketing goals.
• Collaborate with the marketing team to create content calendars, campaigns, and social media activations, ensuring a balance between brand awareness, lead generation, and community engagement.

Content Oversight:

• Work closely with the content creation team to ensure high-quality and engaging content is produced and aligned with each platform’s best practices.
• Review and approve all social media posts, ensuring consistency in voice, style, and branding.
• Oversee the creation of short-form video content (e.g., TikTok, Reels) and ensure alignment with trends and platform-specific formats.

Performance Monitoring & Reporting: 

• Track, analyze, and report on the performance of social media campaigns, identifying key insights and opportunities for improvement.
• Use social media analytics tools to monitor engagement rates, growth metrics, sentiment analysis, and overall performance, providing actionable recommendations to optimize strategies.

Platform Management & Updates:  

• Regularly update and manage the business presence on Google My Business, ensuring timely and accurate information.
• Stay up to date with the latest social media trends, tools, and best practices, implementing changes as needed to keep strategies current and effective.

Collaboration with Other Teams: 

• Work closely with cross-functional teams, including marketing, content, design, and SEO, to align social media efforts with broader marketing initiatives.
• Coordinate with customer service and sales teams to address community feedback and ensure alignment between social media communication and business objectives.

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum of 5 years of experience in social media management, including team leadership. 
• Certifications in digital marketing, social media management or related fields are highly desirable. 
• Expertise in platform-specific strategies, content creation.
• Strong analytical skills with experience in social medi performance tracking and reporting. 
• Excellent communication, project, and team collaboration skills.
• Proficiency in social media management tools (e.g. Social Sprout, planable) and analytic platforms.

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