The Design Strategy Team Lead is responsible for driving the strategic vision of product design by leading a team focused on research, content, and visual design. This role is key in the product design process, leveraging research, UX writing, and visual design to inform strategic decisions that guide the UX/UI team. By grounding design direction in user insights and compelling narratives, this role ensures that solutions align with business objectives and deliver meaningful user experiences. The ideal candidate is a strategic thinker with strong leadership skills, a deep understanding of user-centered design, and the ability to bridge research, storytelling, and visual design into actionable strategies.

What We Are Looking For

We are looking for a strategic thinker and collaborative leader with a strong foundation in user-centered design, market analysis, and cross-functional collaboration. You should be passionate about turning insights into action, driving alignment across teams, and delivering exceptional user experiences. If you thrive in a dynamic environment and are excited to lead a team that shapes the strategic direction of our products, we’d love to hear from you.

• Define and communicate the design strategy vision, ensuring alignment with product goals and business objectives.
• Lead and mentor a multidisciplinary team (researcher, writer, and visual designer), fostering collaboration, creativity, and professional growth.
• Oversee user research initiatives to uncover deep insights into user behaviors, needs, and pain points, ensuring findings inform product strategy.
• Guide the creation of compelling narratives and content that communicate design strategies, user insights, and product vision to stakeholders.
• Direct the development of visual design assets (e.g., frameworks, journey maps, prototypes) that communicate strategic direction and guide the UX/UI execution team.
• Collaborate closely with the UX/UI execution team to ensure seamless handoff of research, content, and visual design outputs.
• Facilitate cross-functional workshops and brainstorming sessions to align teams, drive innovation, and solve complex problems.
• Advocate for user-centered design principles across the organization, ensuring strategies are grounded in user empathy and data-driven insights.
• Manage workflows, timelines, and resources to ensure the team delivers high-quality outputs on time and within scope.
• Measure and communicate the impact of design strategies, using data and feedback to drive continuous improvement and alignment with business goals.

• Bachelor’s or Master’s degree in Design, Human-Computer Interaction, or a related field.
• 7+ years of experience in design strategy, user research, or a related discipline.
• Proven experience leading multidisciplinary teams, including researchers, writers, and visual designers.
• Strong portfolio demonstrating strategic thinking, user-centered design, and impactful outcomes.